The Twilight Saga Trend goes from Hot Topic to Vogue

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Twilight stud muffin Kellan Lutz is Calvin Klein’s “new Mark Wahlberg,” according to Fox News. “Kellan has been signed to Calvin Klein for a huge campaign that will feature him in his skivvies all over billboards and in magazines,” a source tells them. The label reportedly wants to re-create Wahlberg’s ads, and thinks Lutz is the best person to fill out the manties. Calvin Klein underwear is a mighty campaign to land, a coup for Lutz, his personal trainer, and the Twilight empire. And so as 2009 draws to a close, there could be no better time to reflect on Twilight’s fashion journey, from its humble beginnings to ridiculously glamorous future.

The saga has had quite a mystic fashion adventure over the past year. Landing most noticeably first in Hot Topic stores, Twi merch bolstered the retailer’s sales in the third quarter of ’08, one of the worst economic periods in decades, keeping the chain not only from going under but also astoundingly profitable. The rest of the industry drooled over those financial returns, and companies quickly began scheming for their own fashion-derived pot of Twilight gold. Nordstrom was quick to launch its own Twilight line of Team Edward T-shirts, jewelry, and other nonsense. Increasingly ridiculous Twilight product launches followed, including makeup (more than one line), “Edward’s smile” necklaces, and vampire-fang veneers, which cost from $250 for a dentist to apply.

The power of Twilight did not escape the notice of the fashion media, which also fell on incredibly hard times in 2009. Desperate to recover and, like too many of us, unable to ignore the psychodom of the Twilight empire
any longer, fashion editors let loose their fangs and sank them into the vulnerable horde of teens and their parents, now hungry to know themselves what all this fuss was about. Hedi Slimane shot Robert Pattinson — an ex-model, in fact — for the September issue of AnOther Man. Next came Harper’s Bazaar, the December cover of which starred Kristen Stewart and R-Pattz, further fueling relationship rumors with a dark, romantic spread inside the issue. Before the Lutz news broke, rumors surfaced about shirtless star Taylor Lautner signing on as the new face of Armani.

After all that, where are these stars to go? They’ve sparkled, vamped, and muscled their way from the dredges of Hot Topic to high fashion. They can have only one final destination: Vogue. E! Online reports that Robert Pattinson was shot for the magazine at the Los Angeles County Museum of Art along with his Remember Me co-star Emilie de Ravin.

Photographer Norman Jean Roy is said to have shot them in several spots throughout the museum, including interior and exterior setups. “It’s kind of edgy in a Vogue way,” the source says. “Emilie is wearing high fashion but it’s like sort of tattered-looking. Rob is mainly in suits.”

Sure, Vogue will publish the photos under the pretense of Remember Me coming out. But that’s only because they missed the Twilight train in the heat of New Moon. They may have been wishing it to disappear like the rest of us, but with the rest of the industry hooked and profiting, the mighty beast can go ignored no longer. And if that magazine came around to Lady Gaga, they can come around to anything.

NYMag

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