If, on Oscar night 2010, Robert Pattinson showed up, looking drop-dead sexy in a tuxedo, and premiered an exclusive first-look at The Twilight Saga: Eclipse live on the stage of the Kodak Theatre, would you tune in to watch? Matthew Belloni, a columnist at The Hollywood Reporter, proposes that this year’s Oscar producers do exactly that to help boost ratings for the annual awards show. It’s an intriguing idea, but would it work?
When Titanic won Best Picture in 1998 it was the highest-rated Oscars in history, and the ratings have trended downward ever since. Last year’s telecast got a makeover and a new host, Hugh Jackman, and got a 10 precent boost in ratings. Belloni thinks having, say, five stars premiere exclusive footage/trailers of their new films over the course of the Oscar evening would get you all fired up to watch again. (Apparently, when the MTV Movie Awards showed exclusive footage of New Moon earlier this year, ratings shot up 92 percent among the coveted youth audience.)
I think it’s fair to say that the Oscars would get a ratings boost from premiering Eclipse footage, but a) Would you keep watching after you got your Jac0b-Edward-Bella fix? and b) Are there any other movies on the horizon that you’d watch the Oscars just to see footage of? Spider-Man 4? Russell Crowe in Robin Hood? Ryan Reynolds in The Green Lantern?