From BoxOffice:
Water for Elephants has quite a lot going for it. It’s based on the best-selling novel by Sara Gruen, so that gives it a built-in audience. Add to that the fact that any director would kill to have the film’s three leads, Reese Witherspoon, Robert Pattinson and Christoph Waltz, and you have what looks like a hit. Elephants is bound to appeal more to moviegoers aged 25+, and that means there may not be a huge opening weekend rush. Expect the film to show decent legs even as Fast Five and Thor begin to dominate multiplexes in the weeks to come.
Online buzz is surprisingly strong for Elephants. The drama leads all unreleased films with a 17.24% market share of online opinions. The presence of Robert Pattinson certainly accounts for a lot out of those comments.
On Facebook, Water for Elephants’ most active page has added nearly 50,000 new supporters since early Monday morning. That’s a very healthy number for a drama aimed at adults. Twitter activity is also very strong. Water for Elephants is inspiring more tweets than Remember Me and Charlie St. Cloud.
Fandango is reporting that Water for Elephants accounts for 10% of daily sales. That impressive figure could jump even higher tomorrow as more couples plan for the weekend.
Expect Water for Elephants to take in $18 million from about 2,700 locations during its debut frame.
We have just received an email from the publicist organising the UK Premiere regarding the official protocol for the UK Premiere of Water for Elephants. Details are as follows:
Water For Elephants Early Arrivals
1) All guests are to queue along Westfield Way opposite the coach/Taxi Drop off towards Shepherds Bush Green entrance. There is no set time for arrivals the day before but the Westfield centre closes at 9pm, FYI.
2) Canine and additional patrolling officers will monitor the queue to ensure safety and orderly conduct. Please bear in mind that this is a residential area.
3) The external patrolling officer will check the area around the front of Shepherds Bush station and mall entry points and inform guests of the position for queuing.
4) At 07:30am on Tuesday 3rd the agreed number of people are to be counted in stages and allowed access to the crowd pen area inside the atrium.
5) Security officers will position themselves at the entrance of Lobby 2 and issue a wristband for the agreed crowd pen.
6) Once all guests have been secured within the designated crowd pen, the centre will open as normal.
For your information, public toilets and a 24 hour shop are located nearby. There are a couple of points re. numbers and situations of crowd pens that are still not quite finalized.
Here are the posters for the Water for Elephants Premiere for Barcelona on May 1.
Get yours autographed by the cast and send us a pic! We’d love to see them and you’ll have a great memory of a great day. Posters can be printed in tabloid size – thats A3 size for Europe or resize them to A4 (click the image to make big).
Tip: take a silver or white marker with you so they’ll be able to sign on the darker area’s and something hard to put underneath so they have a good steady surface to sign.
*NOTE* we don’t have confirmation that Rob will be there, but we wanted the fans to be able to get autographs of the actors.
Robert Pattinson
c/o Curtis Brown Group Ltd.
Haymarket House
5th Floor, 28-29
Haymarket
London, SW1Y 4SP
England
or
Robert Pattinson
c/o Endeavor Agency
Stephanie Ritz
9601 Wilshire Blvd. Floor 3
Beverly Hills, CA 90210
USA
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