Transforming Toys “R” Us Into THE Twilight Saga Destination


As moviegoers prepare for the highly
anticipated November 20 release of Summit Entertainment’s The Twilight Saga:
New Moon, today Toys”R”Us announced that its stores will serve as go-to
destinations for devoted fans and curious newcomers to find the latest
Twilight Saga-inspired products. Passionate, riveting, and full of surprising
twists and turns, this ongoing vampire love story, well on its way to literary
immortality and another box office sensation, has translated into highly
coveted merchandise. Everything from t-shirts emblazoned with images of Edward
and Bella to movie posters can be found in dedicated boutiques in Toys”R”Us
stores nationwide and online at

More after the jump!

“At Toys”R”Us, we’re committed to providing kids – and kids at heart – with
the products they crave most. In anticipation of the upcoming theatrical debut
of The Twilight Saga: New Moon, we’re offering customers a wide assortment of
Twilight Saga merchandise in special, dedicated shops,” said Karen Dodge,
Chief Merchandising Officer, Toys”R”Us, U.S. “We are proud to bring one of
the defining properties of the year to our stores with terrific products,
including many items that can only be found at Toys”R”Us, and we expect
reactions to be ‘other-worldly.'” Counts Down the Moons and Minutes to The Twilight Saga: New Moon’s
Nationwide Debut

People across the country – and around the world – are counting down to
12:01am on November 20 when The Twilight Saga: New Moon debuts in movie
theaters nationwide. They no longer need to mark their calendars; instead, can serve as their countdown destination. For those eager
to purchase movie-inspired merchandise, The Twilight Saga virtual store is
open at, providing exciting features, such as downloadable
wallpaper options and a Toys”R”Us-exclusive cut of The Twilight Saga: New Moon

Additionally, from November 5 through November 25, participants have the
unbelievable chance to win a one-of-a-kind Grand Prize from the production of
The Twilight Saga: New Moon or one of several exciting prizes – some of which
are signed by talent from the film – by entering the “Toys”R”Us Ultimate New
Moon Sweepstakes” online at Only one entry per
person is permitted for the duration of the sweepstakes. Winners will receive
one of seven prizes, including the Grand Prize of two robes worn during a
Volturi scene from The Twilight Saga:New Moon, a The Twilight Saga:New Moon
poster signed by talent from the film, a copy of The Twilight Saga:New Moon
movie script signed by talent from the film, a Barbie Collector(®) – Twilight
Edward Doll by Mattel, a Barbie Collector(®) – Twilight Bella Doll by Mattel,
a Twilight Collector Edward Cullen Doll by Tonner Doll Company, and a Twilight
Collector Bella Swan Doll by Tonner Doll Company. Full sweepstakes details can
be found at

Toys”R”Us Times Square Transforms Into All Things Twilight

Attention Twi-Lovers! On Thursday, November 19, just one day before the
release of The Twilight Saga: New Moon, Toys”R”Us Times Square will transform
into the ultimate destination for all things Twilight. Guests will have the
opportunity to take their photo against a backdrop featuring characters from
the movie and participate in a trivia quiz for a chance to show off their
knowledge of The Twilight Saga. The flagship store’s Twilight Saga boutique
will feature a special selection of apparel from Hot Topic in addition to the
wide assortment of movie-inspired merchandise available in Toys”R”Us stores
nationwide. The feature shop will also display real props and scenery from The
Twilight Saga: New Moon set, including the distinguished thrones from the
Volturi Lair and Bella and Jacob’s motorcycles!

Beginning Saturday, November 7 at 7am, the first 500 guests who purchase $50
worth of Twilight Saga products at Toys”R”Us Times Square will receive a
ticket to a VIP autograph signing, scheduled to feature Nikki Reed (Rosalie)
and Kellan Lutz (Emmett). Only 500 tickets will be available, on a first come,
first served basis, to attend the VIP autograph signing at 4pm on Thursday,
November 19 at Toys”R”Us Times Square! Limit one ticket per person and one
autograph per cast member at the signing. Additional rules apply.*

Additionally, beginning Saturday, November 14, the first 325 guests who
purchase $65 worth of Twilight Saga products at Toys”R”Us Times Square will
receive one ticket valid for entry for two people to attend an exclusive
advance screening of The Twilight Saga: New Moon on November 19. Tickets for
this unique opportunity are available only to the first 325 guests on a first
come, first served basis. Additional rules apply.*

Twilight Products as Enticing as Edward Cullen’s Amber Eyes

Twilight-inspired action figures, games, books, gift packs and accessories –
even a special re-release of the Twilight DVD – are now available at Toys”R”Us
stores nationwide, located in eye-catching boutiques, featuring graphics and
scenes from The Twilight Saga:New Moon.

Following is a sampling of Twilight Saga products available at Toys”R”Us
stores and online:

New Moon Lifestyle [Edward] Gift Set from NECA(®) – Available Exclusively at

Show support for Team Edward with the New Moon lifestyle pack, which comes in
a conveniently translucent carry case, allowing fans to show off the included
decorative throw pillow featuring a photo of Edward with a quote from the
film, a matching fleece throw, and a cool cotton canvas tote featuring the
Cullen Crest and New Moon movie logo.

New Moon Figure 2-Packs from NECA(® )- Available Exclusively at Toys”R”Us

Collectors and Twilighters alike will find it difficult to choose between the
Edward and Alice Cullen Set or Bella and Jacob Wolf Pack of figures. Both
special-edition 2-packs contain highly detailed and photo-realistic sculptures
of the characters, which are fully poseable and stand 7-inches tall. Exclusive
5″ x 8″ posters are also included with each 2-pack.

The Twilight Saga Book Collection

The literary series that started it all can be found at Toys”R”Us, allowing
fans to enjoy the supernatural magic of The Twilight Saga while awaiting the
big screen debut on November 20. All four original books are available, as
well as new versions of Twilight and New Moon that come with updated covers
featuring stars of the film and exclusive posters. Twi-Lovers will also find
a variety of books dedicated to actors Robert Pattinson, Kristen Stewart and
Taylor Lautner.

Twilight DVD Single with Movie Cash and Blu-Ray Edition
Devout fans can relive the excitement of the saga’s first installment with the
re-release of Twilight on DVD and Blu-Ray. By purchasing the Twilight DVD
single, those eager to see newest theatrical addition to The Twilight Saga
will receive up to $7.50 in movie cash to use toward the purchase of The
Twilight Saga:New Moon tickets, accepted at participating theaters nationwide.

* Toys”R”Us Times Square EVENT RULES:Guests must bring their qualifying
receipts to Personal Shopping on Level Three of Toys”R”Us Times Square to
receive their ticket the day the required purchase is made; tickets cannot be
applied to prior purchases and are not transferable. Also, guests must be
present in Toys”R”Us Times Square to purchase the merchandise and receive a
ticket. No orders will be accepted by phone. The Twilight Saga: New Moon is
rated PG-13, therefore, children under the age of 13 will not be admitted to
the movie screening without adult supervision.

Images of select Twilight Saga products available at Toys”R”Us, as well as
images of the Toys”R”Us Times Square Twilight Saga feature shop can be
downloaded by clicking here

About Toys”R”Us, Inc.

Toys”R”Us, Inc. is the world’s leading dedicated toy and baby products
retailer, offering a differentiated shopping experience through its family of
brands. It currently sells merchandise in more than 1,550 stores, including
848 Toys”R”Us and Babies”R”Us stores in the United States, and more than 700
international stores in 33 countries, consisting of both licensed and
franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz
stores in the United States. With its strong portfolio of e-commerce sites
including,,, and,
it provides shoppers with an unparalleled online selection of distinctive toy
and baby products. In addition, the company operates, an online
resource for parents. Headquartered in Wayne, NJ, Toys”R”Us, Inc. employs
nearly 70,000 associates worldwide. The company is committed to serving its
communities as a caring and reputable neighbor through programs dedicated to
keeping kids safe and helping them in times of need.