AN EXCLUSIVE CLIP FROM THE UPCOMING REESE WITHERSPOON – ROBERT PATTINSON FILM WILL BE AVAILABLE ONLINE BEFORE THE RED CARPET BEGINS SUNDAY.
20th Century Fox has teamed up with the makers of mobile app Color for Sunday’s premiere of Reese Witherspoon and Robert Pattinson’s film Water for Elephants.
The photos and videos taken using the Color app by attendees at the New York premiere at the Ziegfeld Theatre will be instantly shared to those in the immediate vicinity in a Water for Elephants premiere group (or “conversation”), which acts like an automatic feed.
Fox will also have one of the film’s producers and some of the talent taking videos and pictures using the app as they make their way down the carpet.
Color, which launched in late March, is a free application for iPhone (and coming to Android and Windows 7) devices that allows people within 150 feet to capture and have real-time access to photos, videos and text. In one day, it was the second most popular social media application behind Facebook.
“With such a big following of Robert Pattinson and Reese Witherspoon, people will be camping out just to get to the front of the barricades,” Color co-founder Peter Pham tells THR, who likened the app to a “visual Twitter.” “It’ll give you a really good sense of what it’s like from the fan’s perspective. It’s not the high-def professional cameraman taking the photos perched in a specific spot.”
While Color is exclusive to mobile devices, aggregated content from the premiere will be made available online for the first time at http://www.color.com/waterforelephants to further engagement. The website will launch with a never-before-seen clip from the film at 1 p.m. PT on Sunday.
The team-up marks one of the first major partnerships for Color, but don’t think this is a one-hit wonder. Pham tells THR that Color has received a “tremendous amount” of interest from high-profile musicians who want to use the app for their tours, with possible announcements to come.
But not everyone’s buying into the hype. Critics of the app made note of Color’s privacy issue — anyone within proximity has access to the images and videos in the network — and the confusing functionality.
Pham declined to discuss financial terms of the partnership.
Going to NYC and visit the Premiere of Water for Elephants? Or just want a memory on your wall? Here are 3 signs for you to print and take with you or hang on the wall. They can be printed at tabloid size. | Click to make bigger
MTV will chat with Robert Pattinson, Reese Withersppon, Christoph Waltz and more on Sundat at 5 p.m. ET.
From MTV:
Third time’s a charm! Back in March, MTV News sat down for a 30-minutelive chat with Robert Pattinson after the star introduced an exclusive “Water for Elephants” clip. Then we met up with the 24-year-old star again at the “WFE” press day for another extended conversation about everything from “Breaking Dawn” to his favorite TV shows. Now, for the third time in less than a month, we’ll once again be talking to Pattinson — and we’ll be bringing the interview to you live on MTV.com.
At this Sunday’s “Water for Elephants” red-carpet premiere at the Ziegfeld Theatre in New York City on Sunday, at 5 p.m. ET, host Josh Horowitz will not only be chatting with Pattinson but with Reese Witherspoon, Christoph Waltz, Hal Holbrook, Ken Foree, Donna Scott, director Francis Lawrence, best-selling author Sara Gruen, and other celebrity guests.
And you’ll have a chance to submit questions for Pattinson and his co-stars. Questions can be submitted on MTV.com or via Twitter, using @MTVNews and the hashtag #AskWFE.
While Twi-hards can’t get enough of Pattinson – or his waxen face – the British star who’s played vampire Edward Cullen since 2008 is done with the look of the undead. “I’m so sick of my own pallid, gray complexion,” he’s said. “Having that makeup put on every single day, as soon as you get it taken off, it’s like, ‘Oh, you do look normal. You look healthy now.’”
ANNA KENDRICK
At 25, Kendrick has impressed leading men like George Clooney and Robert Pattinson with both her brains and her beauty. “Anna’s a wonderful breath of fresh air,” Up in the Air director Jason Reitman told Vogue of his Oscar-nominated star. “She’s not afraid of her intelligence.”
Reese Witherspoon has officially joined the cinematic “cougar” clan.
In her real life, the Oscar-winning actress just tied the knot with agent Jim Toth (five years her senior) but in her reel life, she gets it on with “Twilight” sensation Rob Pattinson – eleven years her junior – in the upcoming period drama “Water for Elephants.”
But it wasn’t actually the age difference that required any adjustment for the stars. Instead, it was their significant height difference.
“In the movies they just put you on a box then you kiss the tall guy,” Witherspoon told FOX411’s Pop Tarts column with a laugh.
And Pattinson was quick to claim that locking lips with Witherspoon was far from challenging.
“It’s really easy for me because I have quite bad posture so we’re about the same height,” he quipped. “I just have this big heavy head and it slumps down so we end up at the right spot naturally.”
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