The Hollywood Reporter: “Water for Elephants Over Performing”   1 comment

From THR:

Good Friday is turning out to be excellent for the movie business, with Rio continuing to soar and new entry Tyler Perry’s Madea’s Big Happy Family off to a solid start.

The surprise is Water for Elephants — starring Reese WitherspoonRobert Pattinson andChristoph Waltz — which is overperforming in early business at the domestic box office.

(…)

Heading into the weekend, Fox 2000’s Water for Elephants was projected to post an opening weekend gross of between $13 million to $15 million.

Water, based on the bestselling book by Sara Gruen, has been gaining momentum in recent days, particularly among younger females, and has every chance now of doing more business. The film’s strongest demo, according to tracking, is older women.

Read the full article at the source.


One response to “The Hollywood Reporter: “Water for Elephants Over Performing”

Subscribe to comments with RSS.

  1. So what counts as “older” women? Over 40? I suppose old enough that this story is so beloved because it’s the story of our grandparents’ generation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.