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CinemaScore was Fox 2000’s Water For Elephants based on Sara Gruen’s best-selling book and written by Richard LaGravenese and directed by Francis Lawrence. Clearly, the classy ad campaign was intriguing for adults who don’t rush out to see films, and for Robert Pattinson’s Twi-hards who do. But this beautifully filmed but searing drama was considered a hard sell.
1. Rio 3D (Blue Sky Studio/Fox) Week 2 [3,842 Theaters]
Friday $10.7M, Saturday $9.7M, Easter Weekend $26.5M (-32%), Cume $80.9M
2. Madea’s Big Happy Family (Tyler Perry/Lionsgate) NEW [2,288 Theaters]
Friday $10.5M, Saturday $9.2M, Easter Weekend $26M
3. Water For Elephants (Fox 2000/Fox) NEW [2,817 Theaters]
Friday $7M, Saturday $6.8M, Easter Weekend $17.5M
Read the full article over at Deadline
The Hollywood Reporter
Overperforming in its opening was Fox 2000’s period circus romance Water for Elephants, which debuted to $17.5 million from 2,817 locations. Based on Sara Gruen’s bestselling book and directed by Francis Lawrence, the film stars Reese Witherspoon, Robert Pattinson and Christoph Waltz.
Water for Elephants drew an A- CinemaScore, and played heavily to adult women. Females made up 70% of the audience, while 70% were over the age of 25. The film’s successful opening is a win for Fox’s marketing team, which targeted fans of the book, as well as playing up the love story.
Read the full article here
From the LA Times:
“Water for Elephants,” based on Sara Gruen’s bestselling novel about a 1930s traveling circus, had a budget of about $40 million. Most of those who saw the film seemed to be either older women familiar with the book or fans of young “Twilight” heartthrob Pattinson, as the audience was 70% female. And those moviegoers enjoyed the picture, giving it an average grade of A-minus. That positive buzz could be especially good news for the movie because audiences don’t usually run to see adult dramas on their first weekend in theaters.
In any event, the movie is off to a far better start than Pattinson’s last nonvampire movie. In March 2010, his Sept. 11 drama “Remember Me” opened only to a modest $8.1 million. The “Water for Elephants” results could mean that he’s being taken more seriously as a dramatic actor — or perhaps just that he should star in more films alongside popular leading ladies with box office clout, like Witherspoon.
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Here are some fan pics of Robert Pattinson at the premiere of Water for Elephants in NYC taken by SnarkyDee from BreakingDawnMovie.org to read her full experience and see her pics of Reese Witherspoon click here.
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Here are black & white pics of Robert Pattinson on the Today Show, Jimmy Kimmel and Ellen.
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We haven’t had time to post any black & whites yet but here are some of Robert Pattinson at the Premiere of Water for Elephants in NYC for you guys this morning 😉
Happy Easter from all of us here at ToR!
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From HitFix:
Somewhat, but not all that surprising in third was “Water for Elephants.” The Robert Pattinson and Reese Witherspoon period romance found $7 million for what could be anywhere from a $16-20 million weekend. Pattinson’s last non-“Twilight” opening, “Remember Me,” dropped almost 20% from Friday to Saturday after his devotees rushed to theaters opening day. If the film is playing broader than Pattinson’s fans it could honestly surprise as pre-release polling predicted around a $15 million debut.
From the Atlantic Highland Herald:
I knew absolutely nothing about “Water for Elephants”; the previews looked nothing special and I’m not a huge Reese Witherspoon fan.
The “only thing” I knew about this a book got huge play on one of Oprah’s early (like 5 years ago) book of the month selection.
The movie is just so well done and so well cast. Who the heck is Robert Pattinson? We are talking a serious heart throb who can really act. Totally dominates the screen and is the hero on to the animals and people alike.
Who the heck is Christoph Waltz? What a killer good role he plays as the sadistic yet charming husband and circus owner. You just hate him yet enjoy watching him on screen because you know when he’s nice (bad is around the corner) and visa versa.
I even came to really like Reese Witherspoon in this role and she played it masterfully.
I haven’t heard a round of applause like this at the end of a movie in a long time.
Good bit of physical violence and animal cruelty.
From The Daily Mail:
Here’s your chance to claim two FREE tickets for exclusive screenings of Water For Elephants before it’s cinema release on Wednesday 4th May.
We have teamed up with Twentieth Century Fox to screen the film at various participating cinemas across the country on the morning of Sunday, May 1.
Based on the acclaimed bestseller, WATER FOR ELEPHANTS presents an unexpected romance in a uniquely compelling setting. Starring Reese Witherspoon and Robert Pattinson, veterinary school student Jacob meets and falls in love with Marlena, a star performer in a circus of a bygone era. They discover beauty amidst the world of the Big Top, and come together through their compassion for a special elephant. Against all odds — including the wrath of Marlena’s charismatic but dangerous husband, August — Jacob and Marlena find lifelong love.
Click here to find out how to claim your free tickets!
Thanks to Denni_Lee for the heads up
Here’s the weekly round-up of pics and quotes of the day that we post on our Tumblr.
“Just the environment of being around elephants was the first major thing. I loved the idea of working on such a peaceful set because just being around them is incredibly peaceful.”
-Robert Pattinson (On Water for Elephants)
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From THR:
Good Friday is turning out to be excellent for the movie business, with Rio continuing to soar and new entry Tyler Perry’s Madea’s Big Happy Family off to a solid start.
The surprise is Water for Elephants — starring Reese Witherspoon, Robert Pattinson andChristoph Waltz — which is overperforming in early business at the domestic box office.
(…)
Heading into the weekend, Fox 2000’s Water for Elephants was projected to post an opening weekend gross of between $13 million to $15 million.
Water, based on the bestselling book by Sara Gruen, has been gaining momentum in recent days, particularly among younger females, and has every chance now of doing more business. The film’s strongest demo, according to tracking, is older women.
Read the full article at the source.
Thinking of Rob 